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Diabo: TikTok, brand deals and a console launch: How franchise is targeting younger players | Science & Tech News
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How do you sell a sequel to an audience that is younger than the franchise itself? It’s a question that has plagued brands such as Star Wars and Lord of the Rings for years, but a relatively recent one for the games industry. Now, Activision Blizzard, the publisher of World Of Warcraft and Call Of…