Meta has been hit with a €390m fine (£343m) fine by European regulators for forcing users to agree to personalised adverts.
The penalty has been handed out by Ireland’s data protection commissioner, which has also banned the tech giant from forcing users to sign up to such ads.
The promotions were based on people’s online activity, allowing advertisers to target those likely to be interested in their products and services.
Meta, formerly known as Facebook, has said it will appeal the fine and the substance of the ruling itself.
It added that the ruling would not prevent targeted or personalised advertising on its platforms, which include Instagram, WhatsApp, and Facebook.