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Bloomsbury, BookTok, Business, Maas, News, phenomenon, profits, publishing, Sarah, sends, soaring, trend
BookTok trend and ‘publishing phenomenon’ Sarah J Maas sends Bloomsbury profits soaring | Business News
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Bloomsbury Publishing has said its profits for the last 12 months are set to be “significantly” ahead of previous expectations thanks to fantasy author Sarah J Maas and the so-called BookTok social media trend. The company said Maas’s novel House Of Flame And Shadow, which topped book charts in the UK and around the world…