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Fallout: The nuclear-powered gaming brand capturing new audiences | Science & Tech News
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A new update has been released for the nine-year-old video game Fallout 4, the first of its kind for the hit title since 2017. It follows the roaring success of the Fallout TV show, which this month became the most-watched programme on Amazon Prime Video, overtaking both The Grand Tour and Clarkson’s Farm. Game publisher…
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brand, console, deals, Diabo, franchise, launch, News, players, Science, targeting, Tech, TikTok, younger
Diabo: TikTok, brand deals and a console launch: How franchise is targeting younger players | Science & Tech News
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How do you sell a sequel to an audience that is younger than the franchise itself? It’s a question that has plagued brands such as Star Wars and Lord of the Rings for years, but a relatively recent one for the games industry. Now, Activision Blizzard, the publisher of World Of Warcraft and Call Of…