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EA Sports FC 24: How women are changing the game as FIFA franchise gets historic rebrand | Science & Tech News
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“Get in the kitchen, don’t be playing this game.” Even with skills that allow her to wipe the floor with the vast majority of FIFA’s male-heavy player base, it usually doesn’t take long for predictable sexist abuse to ring around Lisa Manley’s headset. The 24-year-old can confidently claim to be one of England’s very best…
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brand, console, deals, Diabo, franchise, launch, News, players, Science, targeting, Tech, TikTok, younger
Diabo: TikTok, brand deals and a console launch: How franchise is targeting younger players | Science & Tech News
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How do you sell a sequel to an audience that is younger than the franchise itself? It’s a question that has plagued brands such as Star Wars and Lord of the Rings for years, but a relatively recent one for the games industry. Now, Activision Blizzard, the publisher of World Of Warcraft and Call Of…